Over 80% of business leaders see sustainability as a crucial ingredient for their business to create long-term value. Yet, less than 30% say they know what sustainability is. No wonder. You work hard to take care of the daily needs of customers, employees and shareholders, whilst keeping an eye on the outside world. You tackle dilemma’s, solve problems and try to focus on 3 to 5 strategic focus points. Becoming more sustainable may sound as yet another task at hand.
Then the question remains: is sustainability a relevant topic for us? And if so, why now? And more importantly: how to turn ‘sustainability’ from a fuzzy concept into a practical business opportunity?