Doing good works. Doing good pays off. In most Hollywood blockbusters that seems to be an irrefutable outcome. Why then should the real world be any different? Are sustainable companies rewarded for trying to be a force for good? Is there such a thing as ‘return on sustainability’?
Being profitable is an essential component of any successful sustainable business. Because sustainability is about being able to remain productive and diverse indefinitely and you need healthy profits to achieve that. Successfully becoming more sustainable should have a positive impact for Planet, People, Profit and Participation. All our clients and cases show that becoming more sustainable really has a positive impact on every element of sustainability, including Profit. Sometimes this is direct and obvious: new revenue streams from additional business models, reducing waste and inefficiencies, or monetizing ‘left-over’ streams economically. Sometimes the effects are real, but indirect: a higher valuation/investor appetite, lower risk profile (no stranded assets), or a resilient supply chain that performs well under crises or stress.