Although congratulating themselves is not part of their DNA, Zeeman has plenty of reasons to be proud. Being >50 years young, they were nominated for the 2020 sustainable retailer of the year award – other nominees being 21st century companies. They are transparent about all their production locations, member of Fair Wear and exceeding their targets on use of sustainable cotton. Impressive for any company, and especially for a clothing and textiles retailer that targets the mass market with a brand promise of low prices.
Their sustainable practices and positioning are starting to attract new groups of customers that did not previously shop at Zeeman. Plus: it has an impact on the environment, on the people throughout their value chain – and on their bottom line.